A bride asked me recently what the trap was with purchasing marked down wedding gowns online. "It all sounds too good to be true" were her statement. At first I was astonished that she thought there was a catch then I realised that being in the business for years I was taking my own knowledge for granted. One time I explained the pricing methods she gave me a rye smile and said "So I really can get a bargain online without compromising on quality". Conversing with her rang a bell to me that purchasing a wedding gown is, for most brides, a new experience and probably there are many more brides who just needed to be provided a bit of insider knowledge to realise the amazing price cuts they can have online. Below is a normal review of how the High Street puts a price their dresses.
The manufacturer creates the dresses normally in a place where labour costs are relatively low; China, India etc. They sell the dresses to distributors in the USA Europe or Australia who then put their label on the dresses. Each Label wholesaler, you know the names, then increae the price and distribute the dresses to their selected high street stores with recommended retail price rules. They never want to make rivalry among their outlets so price cutting is frond upon.
The High Street then marks up the price to the suggested retail price to pay for their expenses and make a profit. There is nothing erroneous with any of that; it's the method business works. So why online retailers can discount their wedding gowns very much?
There are two parts where internet distributors can offer you big savings. Primarily they may cut out the middleman and purchase directly from the maker; the down side to this is that you don't have a label to brag about. The next saving comes from the reality that internet overheads are very low compared to running and staffing a high end store.
There is a third and not quite so evident saving which is made from transport and handling costs. Online gowns may only be transported once from the manufacturer staright to your doorstep as compared to a High end gown is handled two or three times before you get it.
Author Resource:-
Jason Myers is a professional writer and he writes mostly about womens interests news. He's also interested in womens issues.
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